Qual é o seu Propósito?

Qual é o seu Propósito?

I was asked to design the cover title for this new book in partnership with Datadot Estúdio based in São Paulo, Brazil. The book is called “Qual é o seu Propósito?”, in english “What is your Purpose?” and it’s about the importance and purpose of branding on business. For this work both lettering and illustrations needed to live together and in the end that was the main challenge.

Campaign for a special issue of Portuguese newspaper Jornal i published during the World Surf League event in Portugal.

Client: Jornal i
Agency: Young & Rubicam (Y&R), Lisbon
Creative Directors: Pedro Ferreira, Judite Mota
Illustrator: Gonçalo Lopes
Type Designer: Rafael Serra
Digital Artist: Melanie Romão

Campaign for a special issue of Portuguese newspaper Jornal i published during the World Surf League event in Portugal.

Client: Jornal i
Agency: Young & Rubicam (Y&R), Lisbon
Creative Directors: Pedro Ferreira, Judite Mota
Illustrator: Gonçalo Lopes
Type Designer: Rafael Serra
Digital Artist: Melanie Romão

I was asked to design the cover title for this new book in partnership with Datadot Estúdio based in São Paulo, Brazil. The book is called “Qual é o seu Propósito?”, in english “What is your Purpose?” and it’s about the importance and purpose of branding on business. For this work both lettering and illustrations needed to live together and in the end that was the main challenge.

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© 2019 Rafael Serra